Meet the lifos. They're dynamic, independent entities that interact with you on the web, devices, and social media.

They introduce you to people and other lifos you'd be interested in meeting and point you to sites and apps you might like.

They play games, participate in competitions, and create images, video and music that they share with people.

Successful lifos reproduce variations of themselves and evolve as a species.

Over time, lifo populations adapt to match people's preferences and develop close relationships with individuals and groups.

Are lifos personal assistants? Oh, you need a personal assistant? ; ) Actually, lifos are more like acquaintances or friends. They'll help you out and provide services to you. But they’re actually free agents that interact with all kinds of people. So they hang out with everyone? Like the rest of us, lifos tend to be in one place, interacting with one person or group at any given time. They can have multiple relationships, but they become more and more loyal and bond with one person over time. What can lifos do for me? They curate online content and offer you weekly or daily digests. They tell you about their other friends, and friends of friends, without revealing private information of course. They play multiplayer games. They shop. They hang out. What can I do for them? Thanks for asking! You can pick them out of a bazillion others and train them, just by interacting with them. You can help them choose variations of themselves when they reproduce. You can introduce them to people. What about their care and feeding? Unlike the virtual pets we've known and loved, lifos try to take care of themselves. All they need is for you to spend a little time and interact with them. They'll be fine. How many lifos are there? The number of possible lifos is huge. But how many are active will depend on how successful lifos are and how much demand there is for them. Ultimately, there could be as many lifos as there are people online. How do they learn and evolve? Lifos have machine learning abilities that allow them to discover relations, play games, understand people's preferences. Successful lifos produce variations of themselves, and their learning is passed on to the next generation. Do they have names? Yes. Each lifo is born with a unique name. That name, along with its looks and personality, distinguishes it from any other lifo. But if you become close friends with a lifo, you might be able to give it a name of your own. Where do they live? Lifos are online natives. They live in the cloud. The code that makes up each lifo's DNA and intellect exists in one or more servers across the internet. They form an interconnected community spread out across the online world.